Fernhill Records
Tactile motion identity & vinyl packaging for an analogue listening bar.
Fernhill Records is an independent vinyl record label and warm listening space in Edinburgh. The motion identity is anchored in analogue rituals: felt platters rising, paper sleeves sliding, needle drops, and tactile letterpress stamps. Zero digital synthetic whooshes.
Analogue vinyl demands presence.
“You slide the disc from its sleeve, align the spindle, drop the needle, and listen to an entire side without skipping. The motion identity reflects that physical ritual: mechanical timing, paper texture, and deliberate patience.”
The full ritual.
The 24-second flagship film. A turntable platter settles on the table, the vinyl record slides out of its sleeve to the spindle, and the stylus drops into the groove with a deep signature thump and oxblood flash at 8.5 seconds.
Stamped for physical release.
A modular 10-second release template for social and retail announcements. The LP sleeve slides into view, the disc emerges, and typewriter tracklists stamp onto torn cream cards with tactile mechanical foley.
The High Water Marks
Morning on the Sound · 33 ⅓ RPM
Feeds, stories & venue kiosks.
Two seamless 6-second periodic loops. The mathematical cycling wraps cleanly without a noticeable reset cut, creating continuous atmospheric motion.
Strict safe area compliance: top 250 px and bottom 350 px kept clear of critical typography.
Authored for vertical social stories and physical portrait display totems at the Edinburgh listening bar entrance.
Subtle micro-drift on the tonearm tracking against a seamless vinyl surface hiss bed. Designed for stream backdrops, digital album previews, and website banners.
The analogue system.
Nine print-inspired swatches, two editorial typefaces, tactile mechanical foley, and zero digital synthetic whooshes.
Palette Swatches
Typography System
Used for the Fernhill Records wordmark, release headlines, and event banners. Weighted with soft optical serifs that simulate ink bleed.
Used for catalogue stamps (FHL-042), 33 ⅓ RPM speed marks, tracklists, and the signature tagline “Turn it over.”
Foley & Analogue Sound Mechanics
- Needle Drop0 dB peak thump on stylus contact with the lead-in groove
- Paper FoleyContact-mic sleeve slides and tactile paper rustles
- Surface Hiss Bed-20 dB ambient analogue vinyl noise, zero digital hiss
Every sound cue mirrors physical friction: needle weight, paper card landing, and vinyl runout groove. No artificial synthesizer risers or generic notification beeps.
Motion Scene Contact Sheet
Credits & disclosures.
Fernhill Records is a fictional vinyl record label and listening bar created for a motion design and packaging exercise.
Concept, motion system, typography and audio mix: Orvilyn.
Built in Diffusion Studio. Rendered from vector shapes, paper textures, procedural halftone suns, botanical foliage, and contact-mic foley. Zero stock footage, 3D CGI models, or generative video models were used.
Display typography set in Fraunces; monospaced typewriter set in Courier Prime (SIL Open Font License). Artist name “The High Water Marks” and album title “Morning on the Sound” are fictional placeholders.